From Ebay Zero to Power-Selling Hero: Don't Be That Random Ebay Guy
If I could convey only one concept to someone who was
about to start selling on Ebay, it would be this: no
one has ever purchased anything on Ebay with this in
mind--"I think I'll buy something on Ebay from some
random guy and pay more than I would at the store
down the street."
No one has ever said that. Not once. That is why Ebay
sellers who appear to be "that random guy" always fail
miserably. It's not enough to simply be professional and
responsible. You have to make an active effort to
appear professional and responsible.
To begin with, you must actually have a good deal.
There are dozens of liquidators and wholesale outlets.
If you do your research, you should have no problem
finding good prices on anything you want to sell.
I list a number of the best ones in my book.
Once you have something good to sell and a good source
to buy it from, you have to decide how you are going
to present it.
At this point, you are giving your customers a good deal
--which is important--but if you don't present it as a
good deal, they will have no way of knowing.
One way you can do this is by setting yourself apart
from the pack with a unique selling proposition: tell
potential customers exactly why they should shop at
your store over other Ebay sellers' stores.
For instance, if you know that the sellers in your
category who undersell you can only do it because they
are selling damaged or refurbished products, then tell
that to your customers. Let them know that your products
may cost a few more dollars. . .but if they buy it
somewhere else for less on Ebay, it is probably broken.
You will also want to add extra services and guarantees
to your product that no one else offers. For example,
you could give free support or free shipping. Or you
could guarantee to ship everything within 24 business
hours of purchase. Or you could bundle your product
with other products. Whatever you do, your goal should
be to gain a competitive edge over big sellers by adding
an unquantifiable amount of value to your item.
. . .but even this is not enough to make you appear
professional and responsible.
You must frame your products in a template that looks
professionally-designed. You will need to either learn
HTML or purchase a template from Ebay or elsewhere.
In the end, you need to ask yourself this: "if
I stumbled over this auction, would I think it was
professional--or would I immediately move on?"
It is also a good idea to ask another person what they
would do, since it is often hard to judge your own work.
In addition to this, you will want to operate like
a real business would. You should email your customers
with shipping confirmation numbers. You should be
polite to customers and use a systematic process to
conduct all transactions and customer interactions.
Everything I mentioned in this lesson is relatively
simple. Most of it can be accomplished in a matter of
hours; however, the vast majority of Ebay sellers
neglect to do it. If you put everything in this lesson
into practice, you will immediately put yourself
light-years ahead of all stores that look like
"that random Ebay guy."
Written by Isaiah Hull, author of "How to Profit
on Ebay In Seven Days Without Spending A Single
Penny." For a limited time only you can get a
pre-publication copy of his book for
ONE-FOURTH the post-publication price!
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