Your Auction Headline Or Title - The Most Important Part Of Your Auction


The words you select to describe your item will have a tremendous impact on the final price it receives or if it receives any bids at all. This is because no matter how great the item is you have up at auction, if you use words that don't lead prospective buyers to it, no one will ever see it. You have a total of 45 spaces to use for your auction headline to get people to visit your auction, so it's extremely important that you use each space wisely.

The vast majority of buyers search through eBay listings by entering the item they are looking for into eBay's search engine. The main auction search engine only searches for words listed in auction titles. If a person selects a word that isn't in your auction title, your auction won't come up as a result of their search.

This means that by far the most important task you have when composing a title for your auction is to use words that are relevant and specific to the item you are listing. While this may seem obvious, a lot of sellers don't do it (in fact, searching for listings in which people have ineffective or mis-spelled titles can often get you some great items which you can resell for a profit).

If you are going to spend any extra time on your auctions, thinking through the best key words for your title is where you should spend that time.

With a limit of 45 spaces, writing everything you want in the title just isn't going to be possible. For example, say you have a consignor with a complete set of four bobblehead giveaways, sponsored by Mountain Dew, that the Minnesota Twins gave away at select home games during the 2002 season.

Although accurate, that description is way too long for the allowable number of spaces. The key is to think through an accurate description that includes everything and then taking the most important words out of that and using them.

A simple title might read "Minnesota Twins Bobbleheads". However, that title would be ineffective because it isn't specific enough. While there are many buyers who are looking for Minnesota Twins memorabilia and bobblehead dolls, the categories are too large and your auction will be lost among all the listings. You will have a very limited number of people who will ever see your auction.

A better title might be "2002 Complete Set Minnesota Twins Bobbleheads". This title uses every available space and gives a specific description of what you are selling. It will also now appear in results for a narrower search.

Another possible title might be 2002 Minnesota Twins Bobblehead Bobble Head". People searching for this item type bobblehead into the search engine, while others type bobble head. A search for one will not bring up any results for the other, so at times it's to your advantage to list two different spellings of the same word.

Take a few minutes to think about who would want the item you are selling and, if they were searching for it, what words would they be most likely to type into the search engine.

You will find many sellers using what some call Power Words. These are words such as RARE, LIMITED, VINTAGE, UNIQUE, WOW, GREAT, WONDERFUL and AWESOME. Many sellers seem to think that using words such as these will attract more bidders to their auctions.

I''ll guarantee you right now, that no one types any of these words into eBay's search engine. The use of words such as these does nothing but take up valuable space that could be used for words buyers do search for. Avoid them like the plague.

The same applies to the symbols so many sellers use in their headlines. They try to make their headline stand out by using symbols such as $,#, %, and @ in their auction titles. A particular favorite of many is L@@K!. Once again, all of these are a complete waste of valuable title space.

The only symbols you should ever use are & or + when their use will save you valuable title space.

Acronyms and abbreviations are another matter however. Collectors of certain items have developed their own abbreviations and acronyms for certain commonly used phrases within their specific collecting specialty. It is to your advantage to learn at least some of these.

NR, for example, means "No Reserve." To a Star Wars collector ROTJ means "Return Of The Jedi." Becoming familiar with some of these that are common with the type of items you sell will allow you to get more key words into the limited space which will result in more people viewing your auction.

Spend some time browsing the titles that others have created for their auctions. Look for both good and bad examples of titles. Just spending a few hours doing this and thinking about where the seller could have improved their title will help you enormously in writing titles for your own auctions.

Never forget - the first step is getting buyers to your auctions because if they can't find them, they can't buy anything from you.

Gary Hendrickson has been making his living selling on eBay for more than six years. He's the author of two eBay related ebooks, has a blog for eBay sellers, and is the owner of ColdItems.Com.

colditems.com">ColdItems.Com theauctionrebel.typepad.com">The Auction Rebel Blog


MORE RESOURCES:
Auction Date: Saturday Jul 8, 2017 9:30 AM

Preview Friday July 7 2 6 PM

Schmidgall Auction Service

Auction Date: Saturday Jul 22, 2017 10:00 AM

Ranch home and personal property will be sold at public auction. This is a great opportunity to purchase a 3 4 bedroom ranch home in move in condition. You ll want to see what this home on a large lot has to offer.

Dale L. Jones & Company

Auction Date: Saturday Jul 1, 2017 9:00 AM

We have a great, but modest line up of firearms and sporting equipment for this auction, including a 5th wheel camper, John boat, canoe and more!

Dale L. Jones & Company

Auction Date: Saturday Jul 8, 2017 11:00 AM

Household and collectibles

Bill Kruse Auction Company

Auction Date: Wednesday Jul 26, 2017 10:00 AM

Tractors, Machinery, Truck, 4 Wheeler, Shop Tools, Misc.

Bradley s Auction Service, Inc.

Auction Date: Wednesday Aug 9, 2017 7:00 PM

Auction held in the Little Nashville Banquet Room on Route 127, Nashville, Ill.

Riechmann Auction

Auction Date: Thursday Jun 29, 2017 6:00 PM

Former Antique store located on 2 lots and a lot with frontage on Highways 13 & 127.

Doerr Auction & Realty, Inc.

Auction Date: Thursday Aug 24, 2017 7:00 PM

Auction held in the lunch pavilion of the Okawville Community Park Club

Riechmann Auction

Auction Date: Wednesday Aug 16, 2017 9:00 AM

Selling the real estate and all machine shop equipment and tools.

Hilpipre Auction Company

Auction Date: Tuesday Jul 25, 2017 9:00 AM

FULL LINE OF PLUMBING AND HEATING INVENTORY

Hilpipre Auction Company

Auction Date: Thursday Jul 20, 2017 8:00 AM

EQUIPMENT

Hilpipre Auction Company

Auction Date: Saturday Jul 15, 2017 9:00 AM

Please Check Back For More Details or Call 812 467 0227

Sohn & Associates, Ltd.

Auction Date: Friday Jun 30, 2017 9:00 AM

General restaurant equipment: Tables; Chairs; Prep tables; Refrigerator; Freezer; Various racks; Many other like items.

Hilpipre Auction Company

Auction Date: Sunday Jul 2, 2017 8:00 AM

Huge Trim, Tool & Lumber Auction

Richard A. Olson & Associates, Inc

Auction Date: Saturday Sep 16, 2017 thru Sunday Sep 17, 2017 9:00 AM

Sat. Sept. 16th at 9 AM & Sun. Sept. 17th at 12 PM Antique Furnishings, Uhl Pottery, Dazey Churns, Cast Iron and other Banks incl. Vintage and Contemporary, Collectibles, China & Glass Preview: Fri. Sept. 15th 12 6 PM

Sohn & Associates, Ltd.

Auction Date: Saturday Sep 23, 2017 9:00 AM

Tractors, Trailers, Tools, Farm Toys, Collectibles, Furnishing & Much More! Call For More Information!

Sohn & Associates, Ltd.

Auction Date: Sunday Aug 13, 2017 12:00 PM

PEORIA COUNTY REAL ESTATE AND PERSONAL PROPERTY AUCTION OF 5.5 ACRES AND HOME

Folger Auction Service Inc

Auction Date: Tuesday Jul 11, 2017 3:00 PM

Quality Furnishings, Collectibles, Lawn Tractor, Tools & More! Call For More Information!

Sohn & Associates, Ltd.

Auction Date: Tuesday Jul 25, 2017 5:30 PM

Attached In Law Apartment! Finished Basement! Huge Main Level Master Suite! Showing: Sun. July 16th 12 2 or Call

Sohn & Associates, Ltd.

Auction Date: Saturday Jul 29, 2017 9:00 AM

Nice 3 Bed,1.5 Bath Brick Home w/ Full Unfinished Basement Plus: Antiques, Modern Furniture, Collectibles, Toys, Tools & More! Showing: Sun. July 16th 12 2 PM or Call

Sohn & Associates, Ltd.

Auction Date: Wednesday Aug 2, 2017 5:30 PM

Outstanding Posey County Location Close to Evansville! Gibson Water Available! Approved for Septic!

Sohn & Associates, Ltd.

Auction Date: Saturday Aug 19, 2017 9:00 AM

Fantastic Scott Twp Location! 5,300+/ Finished Square Feet! Attached & Detached Garages! Incredible Potential Building Site! Showing: Sun. August 6th 12 2 PM & Wed. August 9th 4 6 PM or Call

Sohn & Associates, Ltd.

Auction Date: Thursday Jul 27, 2017 1:00 PM

Auction Location: First Federal Saving Bank Operations Center 4920 Davis Lent Dr, Evansville, IN Prime Investment Opportunity, Perfect for office, Rtail, Church, School, Conference Center & More! Showing: Mon. July 10th 12 2 PM or Call

Sohn & Associates, Ltd.

Auction Date: Wednesday Jul 26, 2017 5:30 PM

The home has a large living room with wood stove, kitchen and dining area, two bedrooms, bath, enclosed back porch overlooking the Ohio River, one half unfinished basements and a four car/boat garage. Showing: Sun. June 25th from 12 2 PM or Call

Sohn & Associates, Ltd.

Auction Date: Thursday Jul 20, 2017 5:30 PM

Offers 1,960 +/ sqft Large backyard, 2 car detached garage w/storage room and the beginnings of a basement/garage in the back. Showing: Sun. July 9th 12 2 PM or Call

Sohn & Associates, Ltd.

Auction Date: Sunday Jul 23, 2017 9:30 AM

Sale at the Hecker Community Center Pavilion as no parking at home location in Red Bud.

Burmester Auction Service

Auction Date: Saturday Jul 8, 2017 10:00 AM

PRIMITIVES, 500+ DIE CAST & MODEL CARS, CROCKS, ETHAN ALLEN, VINTAGE CHILDRENS TOYS & GAMES, BOOKS, MORE MORE MORE

Abernathy Auction and Real Estate Co.

reverseretina.com ©