Making Your Auction Business Stand Out From The Crowd


When my sons were growing up they started playing hockey when they were 6 years old. Each of them, in their first year, scored more goals than the rest of their team combined. How did they do this?

Have you ever seen a hockey game between two teams of 6 year olds? The puck is like a magnet to them. Where ever the puck goes they follow like a swarm of bees. The game is one mass of young kids all clustered around the puck, pushing and shoving each other. It's like a rugby scrum.

The result of this is that usually the puck squirts out of the mass of bodies, slides 10 or 15 feet down the ice, and stops. A few seconds later the mass of bodies descends on it and the process starts all over again.

So how did both my sons score so many goals?

It wasn't hard to score in those games - if you could get the puck near the net. The goalie was just one of the kids, and he or she was just waiting their turn to join in the scrum.

On the way to the rink for each game I reminded my sons to stay away from all the other players. I would tell them when everyone gets in a clump around the puck, don't go near them. Be different. Stay about 10-15 feet away from everyone else and when the puck pops out, go get it, skate to the net and shoot.

Many times my son's team would win by a score like 12 to 0 and he'd scored all 12 goals. Actually, in one game the score ended up 9 to 1 and my son scored all 10 goals (at age 6 it's pretty easy to get turned around and go in the wrong direction at times).

That same advice can help you become more successful in your auction business - BE DIFFERENT!!

As eBay and the other auction sites grow, it becomes easier and easier to become lost in the crowd. Where there used to be 13 Elvis Presley "Blue Hawaii" 45's available at any given time, now there are 78. That hard to find Doric depression glass covered serving dish the used to appear once every 4-5 weeks now goes looking for bidders. Not that long ago there were just a few sellers offering digital cameras. Now it seems as if everyone is getting into the act.

If you are going to survive and succeed on eBay you need to stand out from the rest of the auction crowd. How do you do that?

1. Be more knowledgeable than your competition

If you want to stand out, seek more knowledge. Actually this applies to all areas of your life, not just your auction business.

There are all kinds of great sources of information floating around - both on-line and offline. All it takes is just a little time and effort, and you can get a lot of useful information.

If you sell pottery, it's not hard to become more knowledgeable about Rosemeade Pottery than 99% of the other people selling it. Let that knowledge show in your item descriptions and you will soon have a devoted following of bidders looking for your auctions.

The more knowledge you acquire, the more successful you will be.

2. Look down the road

Obviously, we all want and need to make money this week, this month. But, to insure your continued success, it's just as important to be continually building your business for tomorrow.

Build a list and use it. At the very minimum, your About Me Page (you do have one, right?)should have a way for buyers and potential buyers to add their name to your list. I collect aspirin tins. I also sell a lot of them on eBay. Over time, I've built a list of other aspirin tin collectors. Every two months or so, I send out a newsletter with 1 or 2 articled about these little tins along with a recap of the harder to find ones that have appeared on eBay and the prices they sold for.

This is just one of 11 different lists of buyers I maintain. With a little thought you can come up with a way to use your list, in an unobtrusive manner, that will benefit both you and your customers.

3. Blow your own horn

Don't be shy. Look for ways to place your name in front of as many customers and potential customers as possible. You will find this is probably the most beneficial step you can take to insure your success.

If you sell antique windup toys, write a monthly or bimonthly newsletter about them (you're building a list, remember?). If you offer a quality newsletter about windup toys, your name will become associated with them.

If I sold used children's clothing I'd do a little research and come up with the three most effective ways to get grass stains out of clothing. Then, with every package I shipped I'd include an insert with this information on it along with my name, address, eBay user name, web site address, and a link where they could add their name to my list.

If you were a young mother looking for good buys on clothing for your children would they remember me? Would you seek out my auctions in the future?

There are numerous ways you can promote yourself. Write articles for collector ezines, a quality newsletter and web site with valuable information, develop a e-mail course, No matter what you sell, you should be able to come up with several different ways to put your name in front of your buyers and keep it there.

4. Follow the Golden Rule

The auction process should be fun - a win/win situation for both the buyer and the seller.

Unfortunately, way too many sellers look at each of their auctions as individual battles to be won. They treat every bidder as if he or she were the enemy.

It may seem like there are an unlimited supply of bidders out there, but there isn't. Believe me, bidders do communicate among themselves. I communicate with several groups of bidders (some several hundred people strong) with similar interests.

Be obnoxious or rude with one of these and you haven't just lost one potential customer in the future, you've lost several hundred. You can't do that too many times and remain in business.

Conduct your business with class. Have fun. Enjoy the people you deal with. Your life and their will be enriched many fold. It takes time and work to build a good reputation. Putting your name in a bad light can tarnish or ruin that reputation forever.

Treat every customer with honesty, respect, and friendliness. Isn't that the way you'd want to be treated?

Gary Hendrickson has been making his living selling on eBay for more than six years. He's the author of two eBay related ebooks, has a blog for eBay sellers, and is the owner of ColdItems.Com.

colditems.com">ColdItems.Com theauctionrebel.typepad.com">The Auction Rebel Blog


MORE RESOURCES:
Auction Date: Tuesday Jul 11, 2017 3:00 PM

Quality Furnishings, Collectibles, Lawn Tractor, Tools & More! Call For More Information!

Sohn & Associates, Ltd.

Auction Date: Tuesday Jul 25, 2017 5:30 PM

Attached In Law Apartment! Finished Basement! Huge Main Level Master Suite! Showing: Sun. July 16th 12 2 or Call

Sohn & Associates, Ltd.

Auction Date: Saturday Jul 29, 2017 9:00 AM

Nice 3 Bed,1.5 Bath Brick Home w/ Full Unfinished Basement Plus: Antiques, Modern Furniture, Collectibles, Toys, Tools & More! Showing: Sun. July 16th 12 2 PM or Call

Sohn & Associates, Ltd.

Auction Date: Wednesday Aug 2, 2017 5:30 PM

Outstanding Posey County Location Close to Evansville! Gibson Water Available! Approved for Septic!

Sohn & Associates, Ltd.

Auction Date: Saturday Aug 19, 2017 9:00 AM

Fantastic Scott Twp Location! 5,300+/ Finished Square Feet! Attached & Detached Garages! Incredible Potential Building Site! Showing: Sun. August 6th 12 2 PM & Wed. August 9th 4 6 PM or Call

Sohn & Associates, Ltd.

Auction Date: Thursday Jul 27, 2017 1:00 PM

Auction Location: First Federal Saving Bank Operations Center 4920 Davis Lent Dr, Evansville, IN Prime Investment Opportunity, Perfect for office, Rtail, Church, School, Conference Center & More! Showing: Mon. July 10th 12 2 PM or Call

Sohn & Associates, Ltd.

Auction Date: Wednesday Jul 26, 2017 5:30 PM

The home has a large living room with wood stove, kitchen and dining area, two bedrooms, bath, enclosed back porch overlooking the Ohio River, one half unfinished basements and a four car/boat garage. Showing: Sun. June 25th from 12 2 PM or Call

Sohn & Associates, Ltd.

Auction Date: Thursday Jul 20, 2017 5:30 PM

Offers 1,960 +/ sqft Large backyard, 2 car detached garage w/storage room and the beginnings of a basement/garage in the back. Showing: Sun. July 9th 12 2 PM or Call

Sohn & Associates, Ltd.

Auction Date: Sunday Jul 23, 2017 9:30 AM

Sale at the Hecker Community Center Pavilion as no parking at home location in Red Bud.

Burmester Auction Service

Auction Date: Saturday Jul 8, 2017 10:00 AM

PRIMITIVES, 500+ DIE CAST & MODEL CARS, CROCKS, ETHAN ALLEN, VINTAGE CHILDRENS TOYS & GAMES, BOOKS, MORE MORE MORE

Abernathy Auction and Real Estate Co.

Auction Date: Wednesday Jul 19, 2017 4:00 PM

Personal Property selling @ 4 PM Real Estate selling @ 5:30 PM Nice Location Just E of Boeke! 928 +/ SQFT No Buyers Premium Phone & Absentee Bidding Available Showing: Sun. July 9th 12 2 PM or Call

Sohn & Associates, Ltd.

Auction Date: Tuesday Jul 18, 2017 5:30 PM

Zoned R2 704 +/ SQFT Nice Location Convenient to UE Fenced in Lot Showing: Tues. July 11th 4 6 PM or Call

Sohn & Associates, Ltd.

Auction Date: Friday Jul 14, 2017 5:30 PM

Main floor offers over 2,150+/ sqft. Features include vinyl replacement windows, Amana high eff furnace, new 200 amp service, a 2+ car attached garage, basketball goal, 4 year old roof & more! Showing: Thurs. July 6th 4 6 PM & Sun July 9th 12 2 PM

Sohn & Associates, Ltd.

Auction Date: Thursday Jul 13, 2017 6:00 PM

Fronts Along IN62 & Indian Mounds Rd, Just East of Mt. Vernon Auction will be held at site Quality Tillable Soils, Road Frontage on 2 Sides & Investment or Development Potential! Showing: July Thurs. July 6th from 12 noon to 2PM

Sohn & Associates, Ltd.

Auction Date: Wednesday Jul 12, 2017 5:30 PM

13 Acres Incl Heavily Wooded Area; 1,937 sqft. mobile home w/3 bedrooms, 1 & 1/2 baths, eat in kitchen, great room & laundry area; Concrete building has office & storage, bedroom, bonus room, office, full bath; 3 outbuildings; Appliances included.

Sohn & Associates, Ltd.

Auction Date: Saturday Jul 8, 2017 9:00 AM

New Door and Windows Offer Furniture and Equipment, Two Box Truck, Pick Up Trucks, Yard Barn, Assorted Hardware, Office Items & Much More!

Sohn & Associates, Ltd.

Auction Date: Saturday Jul 1, 2017 9:00 AM

Real Estate will be sold at 12 noon. Nice 3 Bed,2 Bath Brick Home; Household Furnishings, Collectibles, Tools & Much More!

Sohn & Associates, Ltd.

Auction Date: Saturday Jun 24, 2017 9:00 AM

Ford Roadster, Advertising Signs, Coins, Collectibles, Furniture, Glass, Antique Slot Machine & More! Online Bidding Available at www.Proxibid.com/Sohn

Sohn & Associates, Ltd.

reverseretina.com ©